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Talk "Use the Power of the Story in your Marketing".

Athena Network East Chilterns Regional Conference.

07 May 2008. Latimer House, Chesham, Bucks.

Stories are a fantastic way to tell prospective clients about what you do without selling to them! If you are networking with someone face to face, you can tell a story that matches the experience of the person in front of you. If they identify with the situation they will feel compelled to ask more, and are far more ready to trust you.

If you like to be authentic and honest, this is the perfect way to market your business without sounding like a sales person.

Your stories can be read as testimonials, they can be abbreviated into quotes, or presented more formally as Case Studies. It depends on the audience, and on whether you are writing an email newsletter, a website or blog, a brochure or tender document.

Please book for the conference through the Athena website The Athena Network
To contact Jean email Jean

Want a guide to marketing you can do for yourself? For a 30 day plan for marketing success based on getting the message right for you, see - Spark into Marketing: Stop and Think

Jean Wolfe of Creative Spark Communications
Jean Wolfe

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I enjoyed it so much I did it in one weekend! Discovered a lot and appreciated the light touch.

Charles Campbell Garden Design

Helped us to think through our approach, get much clearer - and enjoy the process!

Ute Wieczorek-King and Mary Fraser

You are always a breath of fresh air and wake me up to possibilities

Pattie Horrocks Coach and Trainer

"If getting clients has become a chore, I highly recommend this valuable resource which has Jean working her usual magic. Spark into Marketing! Stop and Think is about getting you to enjoy marketing your business, and it provides simple strategies for doing just that. From helping you to become clear about your ideal clients, gaining a greater knowledge of yourself and exactly what you want from your business to increasing your business credibility, this excellent course will put you back on track."

Lucie Storrs